Must-Have Features in a Telegram Store (2025 Edition)
Must-Have Features in a Telegram Store (2025 Edition)
Telegram has rapidly evolved from a secure messaging platform to a powerful ecosystem for online business. With the rise of Telegram Mini Apps, it’s now possible to launch a full-featured online store inside Telegram—without a website or mobile app.
But what separates a mediocre Telegram store from a high-performing one? In this article, we’ll explore the must-have features every Telegram store needs in 2025 to compete, convert, and thrive—especially if you're using platforms like Vendorz.
1. Smooth Product Browsing Experience
A great store begins with a smooth shopping journey. Your Telegram store should allow customers to:
- Browse by category or collection
- View product images and variants
- Filter or search items (by size, color, price, etc.)
The easier it is to navigate your store, the longer users stay—and the more they buy.
2. In-App Payment Options
Telegram-native payments are crucial in 2025. Your store should support:
- TON payments (Telegram’s native crypto)
- Telegram Stars for digital purchases
- Optional manual payment or cash on delivery for local markets
Having multiple payment methods increases conversions and customer trust.
3. Digital Product Support
Many modern stores now sell:
- E-books, PDFs
- Music, videos
- Downloadable software or templates
Ensure your Telegram store can handle file uploads, secure delivery, and auto access after payment. Vendorz, for example, supports digital product sales natively.
4. Discount Coupons and Promotions
Running a promo? Your Telegram store must offer:
- Custom discount codes (by % or fixed amount)
- Minimum order thresholds
- Time-limited flash sales
This adds urgency and improves customer retention.
5. Multi-Language Support
If you're targeting an international audience, your store should support multiple languages—automatically showing the interface in the user’s Telegram language.
This improves global accessibility and SEO friendliness.
6. Order Analytics and Performance Dashboard
Knowing what sells and when is critical. Your store should have a dashboard that includes:
- Daily & monthly sales reports
- Best-selling items
- Order status tracking
- Refunds or failed payment logs
Smart analytics help you make data-driven decisions.
7. Admin & Team Management
If you work with a team, your Telegram store should allow:
- Adding admin users with specific roles
- Shared access to manage orders, messages, and inventory
- Logs of admin actions for accountability
This is crucial for scaling your store without chaos.
8. Customer Broadcast Messaging
Stay in touch with your audience using broadcast tools that:
- Send messages to all store users
- Announce deals or new products
- Schedule messages based on time zones
With Vendorz, you can even personalize these messages to increase engagement.
9. Referral or Loyalty System
Nothing beats word-of-mouth marketing. Add a referral program where users earn rewards for inviting new paying customers.
- Offer Pro access, coupons, or points
- Track successful referrals
- Prevent abuse by verifying purchases
Vendorz includes a built-in referral reward system that automates this process.
10. Custom Branding and Visual Design
Your store should reflect your brand. Make sure you can:
- Upload a custom logo and splash image
- Choose brand colors
- Control button texts and icons
Even small design choices help you stand out and build trust.
Bonus: Store Availability Control
Sometimes you need to pause operations. Your Telegram store should let you:
- Temporarily disable sales
- Show a custom "store is offline" message
- Resume instantly when you're ready
Useful during vacations, restocks, or emergencies.
Conclusion
Telegram stores in 2025 are no longer simple bots—they're full-fledged e-commerce experiences. By integrating these must-have features, you can create a smooth, professional, and high-converting store experience for your audience.
Platforms like Vendorz already include most of these tools out of the box. Whether you’re just starting or scaling up, now is the time to build your Telegram store with the right foundation.
Related Articles:
- How to Build a Telegram Store in Minutes Using Vendorz
- Top Marketing Tactics for Telegram Businesses
- Sell Digital Products Securely via Telegram
Author: Vendorz Team
Date: February 19, 2025